Flooding the Indian Motorcycle Market |
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EXCERPTSThe Motorcycle StoryIn the early 1980s, the motorcycle segment reported a sharp decline in growth on account of factors such as high running and maintenance costs, perception that motorcycles were more suitable for the rural roads, high price of motorcycles in comparison with scooters or mopeds and the availability of fairly new models of scooters.
The FutureAlthough the avalanche of motorcycles offered Indian consumers a wide variety of models to choose from, it also resulted in increased pressure on the companies to concentrate on cost-cuts, technology enhancements and upgradations and styling. Their margins came under pressure as marketing costs escalated.
ExhibitsExhibit I: Key National Income Statistics |
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